Imagine yourself and where you are in the game. The time, advancement, commitment, work ethic and effort you have invested in your main character, faction grinds and your combined effort you dedicate to your skill and the attention you put into your gear and all else.
When you take a hard look at yourself in the mirror inwardly at all your efforts. Can you Honestly say to your self that you wish you could find another player like you? How about 9-10 or 25 players/guild members just like you?